by Fan Winston - May 8, 2019

Sustainable & Affordable: Target’s New Eco Line of Household Essentials

We’ve recently been noticing a trend happening in the retail business: big-box stores launching smaller niche brands. Cases in point: Amazon’s AmazonBasics line and Bed Bath & Beyond’s Bee & Willow Home label. Target has also jumped on the bandwagon with their Made by Design collection of small storage and organization products—and now it’s adding yet another private label to its roster: Everspring.

Everspring is a line of cleaners, detergents, soaps, and other household essentials that are sustainable, nontoxic, and natural. The best part? They’re all in the Target price range (that is to say, cheap).

The brand launched a couple weeks ago. Here’s a sampling of its products:

Target Everspring Products — Above: We like Everspring’s simple, stylish packaging. A few of the products in the collection (from left): liquid hand soap ($2.79), an all-purpose cleaner ($2.99), paper towels ($1.69 for one roll), laundry detergent ($11.99 for 100 oz. bottle), and candle.

Target Everspring Cleaning Wipes — Above: Its Cleaning Wipes are fragranced with plant extracts and essential oils and are totally compostable; $2.89 each.

Target Everspring Hand Soaps — Above: The liquid hand soaps are $2.79 each and packaged in 100% post-consumer recycled plastic.

For more eco-friendly cleaning solutions, see:

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