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by Olivia Nash - October 1, 2021

Sustainable Shopping: Eco-Conscious Everyday Goods from a Family-Owned SF Company

ardent do good sponge set

In a time when everyone is searching for sustainable products that are just as effective as their chemical-filled counterparts, we admire Ardent, a family-owned business from the San Francisco Bay Area. Their goods range from homemade soap to water bottles and bags, with the shared feature of non-toxic and natural materials. As Ardent puts it, they sell “elevated everyday goods you can feel good about using.”

Ardent practices what they preach in terms of running a sustainable company. They reuse all of their shipping peanuts from bulk supply shipments and encourage customers to reuse theirs as well. On their website, Ardent has a blog where they explain aspects of clean living, showing how their commitment to promoting ethical homeware goes beyond selling their lovely natural products.

Here are a few of our favorite items.

Photography courtesy of Ardent.

ardent do good sponge set
Above: The Do Good Sponge Set. Made with eco-friendly materials, the burlap and cotton fill can both be composted. Six different colors available (pictured is Burlap Harvest Yellow); $20.
Solid Dish Soap from Ardent
Above: The Solid Dish Soap in Refillable White Bowl. The bowl is 3.75″ in diameter and can be repurposed (it’s food safe). Soap has a thick consistency for increased scrubbing power, and the added vinegar gives dishes a shiny appearance after washing; $36.
Pink Lunch Bag from Ardent
Above: The Block Poche Paper Lunch Bag. Includes a removable insert for easy cleaning and a messenger strap. Offered in four different colors; $42.

N.B.: This post has been updated with new pricing and links; it was first published January 2021.

Three more sustainable brands we love:

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